Acer saddles up with the Yamaha Factory Racing Team

A symbol for design excellence

TAIPEI, TAIWAN (6 March, 2007) -- Acer, Acer, the fourth largest vendor in the global IT market (source: Gartner, 4Q 2006), today announces the signing of a partnership agreement with Yamaha Motor Co. Ltd., becoming Official Sponsor of Yamaha Factory Racing Team.

Acer constantly devotes time and energy to the world of sport; a world in which the pursuit of perfection is the result of teamwork, complete dedication, flexibility and determination while at the same time encouraging the spirit of the individual, to which the "Empowering People" motto of the brand bears witness.

"The strategies and objectives of Acer are in perfect unity with those of Yamaha Factory Racing Team: the dedication to objectives, the pursuit of success and the spirit of competition are all qualities we both share," comments Gianfranco Lanci, President Acer Inc. "We have therefore chosen to initiate this new and important partnership with Yamaha, safe in the knowledge that the association of our brand with such a successful team will in turn help strengthen Acer's overall leadership."

The Yamaha Factory Racing Team has been particularly successful over the past few seasons in the MotoGP World Championships thanks to the superiority and design of its highly competitive and reliable motorbikes as well as the implementation of winning race strategies.

The agreement, which will initially last two seasons, will see the Acer brand placed on both the motorbikes and on the race suits of Valentino Rossi and Colin Edwards, all pit crew  member uniforms working in the box and on all transport vehicles of the team.

Cutting-edge innovation and technology have always characterized the worlds of motor racing and Information Technology. The union between a dynamic and innovative brand such as Acer and a prestigious and powerful brand such as Yamaha cannot but enhance the levels of excellence of both companies.

 

 

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About Acer
Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3  vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer's continued growth, while the successful mergers of Gateway and Packard Bell complete the company's global footprint by strengthening its presence in the U.S., and enhancing its strong position in Europe. Acer Inc. employs 5,000 people worldwide. 2007 revenues reached US$14.07 billion.

Contact:
Stella T.H. Chou, Henry Wang
PR, Branding Division
8F, 88, Sec.1, Hsin Tai Wu Rd., Hsichih,
Taipei Hsien 221, Taiwan, R.O.C.
Tel: 886-2-8691-3204/1046
Fax: 886-2-8691-3262
E-mail: Stella_th_chou@acer.com.tw  Henrywang@acer.com.tw

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