In the market for smart mobility; Acer in place to address consumer needs

BARCELONA, SPAIN (February 16, 2009) -- Building on consumer insights, Acer is developing a range of smart handheld devices targeted at the various mobile internet usage preferences and consumer attitudes. A panel of over 30,000 consumers was surveyed to better understand usage and adoption drivers in the mobile data market. At this stage, younger generations are over-represented in these segments and the costs of mobile data plans still represent the main factor limiting usage.

“Today’s consumers want their devices with them at all times to stay in touch with friends and family, be available for work or just to have fun. The great success of the netbook confirms this trend, which we believe will be sustained by strong adoption of smartphones as well,” states Aymar de Lencquesaing, senior corporate vice president and president of Acer Smart Handheld Business Group. “According to our research, usage-driven attitudes can explain the differences between consumers more so than geographical or cultural backgrounds. It is therefore necessary to personalize products according to consumer needs, while reflecting preferences in style and usage at the regional level.”

Studies show that there are several smartphone consumer groups.The first is made largely of trendy and demanding users who want to make the most of their smartphones. Very comfortable with technology, they are looking for devices that are able to meet their expectations in terms of communication, information and entertainment experience.

A second group is made up of more pragmatic, down to earth users who value efficiency and seek reliability. With their smartphones, they want to communicate dexterously and remain connected to their workplace while ensuring the security and confidentiality of their personal and professional information.

The third group is both stylish and up-to-date. They choose their mobile phones according to  how it reflects their personality. Their usage preferences vary but all tend to esteem great design and ease of use. Many would enjoy mobile internet on the go if it was more user-friendly.

Within the mobile communication market, the number of users who will be using data on their mobile devices will grow with smart handheld devices replacing standard mobile phones. The challenge is to give this variety of consumers the tools and functions they want. In 2009 Acer will be bringing a range of devices to the market that are  designed for each of these groups with technology adapted to their specific needs. Part of this range will be introduced at the Mobile World Congress in Barcelona with several more devices anounced later in 2009.

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About Acer
Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3  vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer's continued growth, while the successful mergers of Gateway and Packard Bell complete the company's global footprint by strengthening its presence in the U.S., and enhancing its strong position in Europe. Acer Inc. employs 5,000 people worldwide. 2007 revenues reached US$14.07 billion.

Contact:
Stella T.H. Chou, Henry Wang
PR, Branding Division
8F, 88, Sec.1, Hsin Tai Wu Rd., Hsichih,
Taipei Hsien 221, Taiwan, R.O.C.
Tel: 886-2-8691-3204/1046
Fax: 886-2-8691-3262
E-mail: Stella_th_chou@acer.com.tw  Henrywang@acer.com.tw

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