Acer and Founder to strengthen their cooperation

2010-08-04 – Taipei, Taiwan and Beijing, China – After announcement of memorandum of mutual understanding related to both parties’ ICT business signature on late May, Acer Inc. and Founder Tech are now further strengthening their long term PC business cooperation: Acer will be responsible for the operation of most of the Founder branded PC business, in terms of the planning, marketing and supply chain management of PC products for the Chinese Market. The Suzhou Factory of Founder will continue to provide supports to the manufacturing of PC products. Founder Tech will co work with Acer on the development of products for the local market. Furthermore Founder will also act as Service Provider  for Acer’s after sell service network.

Under this cooperation Acer will utilize Founder’s comprehensive channel network, into the tier 4 to 6 cities, rural markets and commercial market segment, especially in SMB accounts. Founder Tech will benefit from Acer large volume scale effects and Acer’s capability to output competitive high quality mobile products.

This cooperation will allow both companies to build up a strong synergy on product offering, supply chain and channel coverage to enable significant profitable growth. Furthermore, it will also enhance the core competitiveness of Acer, as one of the world’s best PC companies, in the service sector of China, including widening the covering area of its service network and allowing Acer to provide prompter services but at lower costs.
Founder Tech will continue to handle the businesses related to large state-owned enterprises, governmental clients and clients of other particular sectors directly. 

To empowering the cooperation, parts of Founder’s organization related to the relevant businesses will join Acer Group China to support the further development of Founder branded PC business.

This cooperation will advance significantly Acer development and presence in China, which is going to become the largest PC market in the world in the next coming years.
According to the companies’ forecast, based on Gartner Q2'10 data, the combination of total PC market shares will reach 12.3% in Asia Pacific, taking Acer to the second position in the Region. Furthermore, the target to uplift Acer's China ranking in the PC Market up to top 3. Acer is looking to achieve consistent top 3 PC players in China, with a target revenue of 2.5Bn in 2011.

Mr. Lan Ye, former CEO of Founder technology will join Acer in soon, to take the key role of General Manager of Founder Business Operation. With his excellent track record, and great contribution of building Founder brand in China in the past two years, he will be working with Mr. Oliver Ahrens, Acer China CEO, to develop the commercial and consumer PC business in China.
As part of the execution and extension of its multi-brand strategy, Acer will leverage Founder's strong brand image in rural and commercial markets in China and its strong distribution network.
Beyond cooperation of PC business, Acer will further extend its cooperation relationship with Founder into digital world area. With Founder's wide digital content and the reputation of being a leading service provider, combining Acer's leading Mobile device position, will create a win-win situation for the two companies in this ICT era.

Back to news listing

About Acer
Since its founding in 1976, Acer has achieved the goal of breaking the barriers between people and technology. Globally, Acer ranks No. 2 for total PCs and notebooks. A profitable and sustainable Channel Business Model is instrumental to the company's continuing growth, while its multi-brand approach effectively integrates Acer, Gateway, Packard Bell, and eMachines brands in worldwide markets. Acer strives to design environmentally friendly products and establish a green supply chain through collaboration with suppliers. Acer is proud to be a Worldwide Partner of the Olympic Movement, including the Vancouver 2010 Olympic Winter and London 2012 Olympic Games. The Acer Group employs 7,000 people worldwide. 2009 revenues reached US$17.9 billion. See www.acer-group.com for more information.

Contact:
Stella T.H. Chou, Henry Wang
PR, Branding Division
8F, 88, Sec.1, Hsin Tai Wu Rd., Hsichih,
Taipei Hsien 221, Taiwan, R.O.C.
Tel: 886-2-8691-3204/1046
Fax: 886-2-8691-3262
E-mail: Stella_th_chou@acer.com.tw  Henrywang@acer.com.tw

Media Enquiries
To request an interview, product for review or other information, select your desired brand to find the contact information of the nearest branch office to you.