alive: enhancing the Acer Group consumer experience through a wealth of trusted content


New York, November 23rd 2010 - Stemming from the desire to complete the circle of services and solutions offered by all Acer Group brands, alive is the brand-new platform that adds content, convergence and continuity to the Acer Group product mix.

alive lets users discover and enjoy a rich variety of digital content. But that’s not all. alive provides them with content related to their personal interests,  whether it’s music, movies, books or games. Last but not least, as alive content is managed directly by content providers, it is instantly updated any time there is something new and relevant, allowing users to be constantly up to speed with their interests.

The purpose of alive is to enhance the ownership experience of Acer Group products through a rich and varied choice of content. alive offers content from a variety of trusted Content Providers, that are able to offer high quality content both globally and locally, ensuring the interests of users worldwide will be catered for irrespective of cultural and language differences. In this way, users will always find what is most relevant to them: whether it is the last blockbuster action movie or local news from their area.

This stunning Acer solutionis the result of collaboration with key partners with extended and proven experience in their respective fields: Buongiorno, supporting the alive store backend, AKQA for the user experience, and Acxiom, who will work closely with Acer on the alive recommendation engine.

Starting from the initial version available to selected users in the UK and Italy in December, customers will find content published by several trusted Content Providers that stand out for their large and diversified selection.

This is only the beginning, as alive is open, active and dynamic, thus able to grow and adapt to better meet users’ personal needs.
The list of content providers for alive include:

7 Digital: gives alive customers access to the largest licensed MP3 catalogue in the world available across 100 alive channels, including soundtracks, best of pop and more.

Acetrax: with over 2,000 titles available from top Hollywood studios to Rent or Buy, to stream or download.

Adnkronos provides alive users with breaking news and real-time up-to-date videos and pictures about Italy and World's main facts and events, along with reports about Health, Labor, the Environment and the Arts.

AudioGo: offers a wide range of audio books, ranging from comedy shows, dramas and factual programs from the BBC radio, to complete readings of best-selling fiction and non-fiction. Initially, the high quality content will be available across 16 channels.

Audiotube syndicates over 8,000 high quality independent music videos via the alive platform. Audiotube's music pedigree, enhanced by its partnership with Dolby, will enable alive consumers to experience exceptional audio and video quality and sets a new industry standard.

Casual Games, a global game supplier, makes thousands of casual games from the most talented games developers available through the Acer platform. The games will be available in several channels to cater for different consumer tastes.

eBooks Thousands of ebooks and top new publications will be available from leading UK and Italian book publishing houses through a leading European supplier of eReading technology solutions, there will be tens of ebook channels hosting thousand of ebooks.

Gruppo Espresso will provide "La Repubblica", a leading Italian national newspaper, in a multimedia edition with photo galleries and videos, including all local editions and weekly attachments.

Muzu provides alive users with free access to 10,000 music videos from a broad range of the Biggest and Best Artists, catering for all music tastes. Muzu will launch with 10 Channels including The Official Top 40 and Artist Of The Week.

Zinio for beautiful photography, in-depth reporting and reliable quality reading, Zinio offers, the most popular magazine titles from around the world, all through alive.

ADOBE alive will be one of the storefronts for Adobe InMarket, delivering thousands of Adobe AIR® applications to consumers.

INTEL Intel provides alive with compelling applications coming from their Intel AppUpSM center.


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About Acer
Since its founding in 1976, Acer has achieved the goal of breaking the barriers between people and technology. Globally, Acer ranks No. 2 for total PCs and notebooks. A profitable and sustainable Channel Business Model is instrumental to the company's continuing growth, while its multi-brand approach effectively integrates Acer, Gateway, Packard Bell, and eMachines brands in worldwide markets. Acer strives to design environmentally friendly products and establish a green supply chain through collaboration with suppliers. Acer is proud to be a Worldwide Partner of the Olympic Movement, including the Vancouver 2010 Olympic Winter and London 2012 Olympic Games. The Acer Group employs 7,000 people worldwide. 2009 revenues reached US$17.9 billion. See for more information.

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