Standards of Business Conduct

The vision of the Acer Group to become "A leading branded company empowering and enriching people through innovation and customer care," gets closer to reality when all of us contribute to the common purpose of "Breaking the barriers between people and technology."

Similarly, "Serve with honor and work with pride" is about our core values, which compel us to consistently strive to create value by being innovative, fast and effective. These core values also drive us to constantly deliver what customers want in an ethical and caring environment.

This is done every day in every decision and every action by each one of us. We continue to build on our reputation for trust, integrity and honesty, both internally and externally, by appreciating people, their diversities and cultures. As good corporate citizens we respect human rights, local communities and compliance with laws, environment, ethics, safety standards, regulations and social norms.

We believe in turning slogans into reality by demonstrating our actions through our core values. Inspired by these values, we have formulated a Standards of Business Conduct (SBC) document to guide us on how we interact with each other, our customers, our business partners, our shareholders and the communities where the Acer Group does business.

The reputation and success of the Acer Group around the world always depends on the individual and collective integrity of each one of us.

Hence, we strongly believe “Serve with honor and work with pride” is an integral part of our way of doing business globally. Adherence to the guidance in this document is required by all Acer Group employees around the world. Its implementation needs to be monitored rigorously and managers should ensure that all employees are aware of these principles and abide by them.

Sincerely,

Gianfranco Lanci  
CEO & President Acer Inc.

J.T. Wang
Acer Group CEO and Acer Inc. Chairman