The primary focus of our training plans in 2015 was on helping the company more quickly transform into a brand oriented around hardware + software + services, with an emphasis on helping employees stay on top of industry trends, technologies, and opportunities while also boosting their digital marketing capabilities. In addition, such training helped encourage the implementation of the core values of the New New Acer in daily work.
Management training, meanwhile, worked to improve people management skills, equipping management employees with excellent performance management methods, the ability to skillfully use motivational tools, and the skills to improve both team and individual performance. Regarding specialist courses, we offered a systematically planned series of seminars on popular science and industry trends to help employees stay on top of the latest technologies and apply this knowledge to product development. As for general education and training, by guiding employees in their application of the latest technological trends to marketing and sales, we can make them more effective and more efficient. Guided by our core values, we continue to promote the full range of skills, including fostering innovation, improving cross-team cooperation, encouraging “5C” (communication, communication, communication, consensus, commitment) communication, and promoting integrated project promotion.
To ensure the quality implementation of such training, all training is done in accordance with the "Management Process of Internal and External Training". In 2015, for example, a global total of 8,981 attendees participated in such training, accounting for 61,276 man-hours. All training was done in accordance with the principles of operational necessity, gender equality, and equal opportunity.
Data on employees trained and training hours worldwide, 2015
Colleagues in the Philippines taking part in a group dynamics course
Colleagues in Switzerland participating in conflict management training
Development of Diversified Learning
The continuing promotion of Wangdao thinking has been accomplished through several channels, including talks by Honorary Chairman Stan Shih and Chairman George Huang. We also invited well-known figures to share their insights into industry trends and innovation, helping hone the management vision of our management team. On top of this, working with the My Acer internal communications platform, we have been able to share Wangdao thinking with all of our employees.
Concerning the improvement of professional competencies, development opportunities within the company include job training, coaching, job transfers, seminars, and online learning. Employees can also participate in professional seminars and short-term training courses at prestigious foreign universities and training organizations. To encourage colleagues to obtain professional certification and improve their professional capabilities, we formulated the Incentives for Professional Certification to provide subsidies and bonuses to cover test fees for professional certification.
Management Training System
To further hone the management of personnel and capabilities in our base-level management employees, Acer has held a series of people management classes. These classes covered five areas: interview and selection skills, goal setting, delegation of responsibility and authority, work instruction and improvement, performance management interviews and motivational skills. Every leader was required to complete this series of classes. Senior management training focuses on how to combine Wangdao thinking with performance management through team-based creation of value, including training in strategic platforms and lessons from Wangdao Business Leader Program.
At our EMEA headquarter, senior management was dispatched to a leadership course run by London Business School and a senior management training program at Lausanne’s International Institute for Management Development (IMD). Middle management, meanwhile, was dispatched to a conference held by the Instituto de Empresa Business School (IE) in Spain.
Professional Occupational Training System
This system provides the technical training required by the Company's various departments, as well as seminars by specialist speakers given to help keep employees up on the latest trends in product development. Our series of popular science seminars began in 2015, with internal managers or R&D employees with substantial experience to hold seminars on technological trends. Topics over the 10-plus lessons included wireless networking, touch technology, cloud applications, smart home sensor/control technologies, and forecasts for the future applications of big data. We also invited the Institute for Information Industry to provide seminars on consumer trends analysis and observation in the ICT industry for our production line employees. These seminars have covered topics including global development trends and business opportunities in the Internet of Things, innovation analysis of mobile apps, the future of 4G smart cities and the associated business opportunities, and trends and opportunities in the mobile industry. Each department also held its own experience sharing sessions, with many focusing on implementing consumer insights in product concepts or discussing how to make business opportunities through product innovation.
General Education Courses
The focus of our general education courses has been on how technology can be leveraged to improve business performance, such as looking at digital marketing tools and the innovative use of them, the strategies and tactics employed by successful social marketing, and an advanced course on Microsoft Outlook. We also continue to promote stronger core competencies and basic professional skills through courses covering areas like project promotion and communication, successful presentation skills, creative brainstorming workshops, and patent protection and use.
New Staff Training
On their first day of work, new employees are given orientation training to help them quickly come to grips with the Company's basic operating processes. Within their first month, new employees are put through training to better understand the company's mechanisms, regulations, core values, brand values, corporate culture, and the Standards of Business Conduct (including instruction on labor rights, freedom of expression, individual privacy rights, sexual harassment prevention, and corruption prevention), thus helping them become fully integrated parts of the team. New employees working in product-related positions also receive training on patent protection, CSR (including green products, EICC, and greenhouse gasses), and electrostatic discharge (ESD). We also actively encourage employees to take training in CPR and automated external defibrillator (AED) use.
Colleagues in Netherlands attending talent selection and interview training
An EMEA Sales and Marketing Excellence Workshop held in cooperation with the Instituto de Empresa Business School
Performance Management and Development
The goal of Acer's performance management and development system is to improve performance at individual, departmental and organizational levels and includes goal setting, delegation, communication and coaching, the link between performance and remuneration, and career development. In 2015, the proportion of Acer Taiwan employees involved in performance evaluations reached 100%.