Acer announces an Experiential Campaign across 10 countries in Europe to introduce the portfolio of “Touch and Type” devices
Bioggio, Switzerland (2012-11-27)
Acer opens a series of interactive experiential stands across 25 different locations in Europe to showcase its comprehensive range of Touch-and-Type products with Windows 8. The stands fuse cutting edge digital animation with a comfortable and relaxed area for customers to explore Acer’s latest range of products.
Located primarily at shopping centres across 10 countries in Europe, the experiential stands play on the current Acer Aspire S7 advertising campaign with Megan Fox.
The advertising sees Megan Fox explore her hidden passion for marine biology and she uses the Acer Aspire S7 to develop a software that allows her to talk to dolphins. The advertising campaign is being promoted online and with social media across the whole of EMEA, as well as on Television, in cinema, in print and out of home in France, Germany, Russia and the United Kingdom.
From the front, the experiential stand looks just like a real dolphin tank, and it contains a photo realistic dolphin animation running across a bank of up to 12 screens. The dolphin really comes to life in this environment, showing off and chatting to consumers through Acer’s Aspire S7 and Megan’s software, encouraging customers to explore more.
At the rear of the stand, Acer is showing its latest range of Touch-and-Type products using Windows 8, including tablets, UltrabookTM, notebooks and All-in-One desktops. Customers are free to explore the products and there is also a team of experts, dressed as scientists from the advertising, on hand to guide people around the new products.
“We are really proud of Acer latest range of Touch-and-Type products using Windows 8 and we wanted our customers to be able to experience them in an engaging yet comfortable environment,” emphasises Oliver Ahrens, Acer EMEA President. “Seeing Acer’s latest Windows 8 touch-and-type products from a distance isn’t enough, we wanted customer’s to be able to experience them first hand and explore what this new technology can offer. Our experts will guide customers through this journey.”
The stands contain Acer’s latest range of Touch-and-Type products which are: Aspire S7 Ultrabook, Aspire M3 Ultrabook, Aspire M5 Ultrabook, Aspire V5 Notebook, Aspire 7600U 27” All-in-one Desktop, Aspire 5600U 23” All-in-one Desktop, ICONIA W700 11.6” Tablet, ICONIA W500 10” Tablet. The experiential stands will be in market from November until the end of December, and form an important part of Acer’s marketing activities in the holiday season.