Acer Launches ‘A Touch More’ Global Campaign to Highlight Progressive Design Features Across Growing Touch Product Range
Acer is preparing to launch a comprehensive global marketing campaign “A Touch More” to highlight its product range and innovations. This new campaign is designed to re-energize Acer’s premium brand positioning through above and below-the-line activities, including public relations, social media marketing, in-store and out-of-home advertising.
Targeting ‘modern explorers’ and style-conscious consumers, the campaign will focus on highlighting innovations in touchscreen technology and several PC form factors and associate the Acer brand with the sense of touch in how people use devices. It will focus particularly on Acer’s Aspire and Iconia flagship products across the range of touch enabled ultrabooks, convertibles and tablets. (See campaign video ).
The intention is to emphasize the exceptionally eye-catching and easy-to-use design of Acer’s ‘touch and type’ devices, making them more relevant and human to the everyday lives of consumers and to drive curiosity about different product types offered by Acer.
“‘A Touch More’ is a multichannel global campaign to show consumers how Acer is redefining the way they can use touch across the devices they use every day,” said Michael Birkin, Acer’s Chief Marketing Officer. “It is based on our core brand values of being curious, progressive and human in what we offer and aims to enable people to use their devices in ways that are a touch smarter, simpler, classier and cooler – to accomplish much more with technology.”
The ‘A Touch More’ campaign has been developed in collaboration with Havas Worldwide (Creative, Düsseldorf/Amsterdam) and ZenithOptimedia (Media/London).