Acer Takes No. 1 Position in Brazil Consumer Notebook Market in Q314
TAIPEI, TAIWAN (2014-12-26)
Acer has taken the No. 1 spot for consumer portable PC shipments in Brazil during Q314. With 16.2% market share, Acer demonstrated 18.6% growth over the last quarter, according to data by IDC.
Brazil is the world’s fourth largest PC market , and Acer currently sells notebooks and tablets in the country’s consumer market through retail, Internet and wholesale distribution.
“Less than one third of Brazilian households own a laptop PC, so there is tremendous growth potential in this market,” said Germano Couy, general manager, Acer Brazil, “We are extremely encouraged with our position as the No. 1 provider of consumer portable PCs, and pleased that our strong product portfolio is resonating and gaining trust with customers in Brazil.”
Acer’s rise to the No. 1 position is the result of its solid relationships with its major customers, strong brand equity, and a notebook portfolio well designed for the Brazilian market. The Acer brand has been present in the market for over 20 years and established a local entity in 2009. Today, Acer is assembling most of its notebooks for the Brazilian market locally.