Acer Philippines Celebrates Success Across the Board: PCs, Notebooks, Displays, Smartphones
TAIPEI, TAIWAN (2016-03-11)
Acer is celebrating success across multiple product lines in the Philippines. Acer has led the notebook market for a decade (2006-2015) with between 28-35% market share, and has been the leader in total PCs for seven consecutive years (2009 – 2015) with 15-21% market share, according to data by IDC1.
In the display product category, Acer monitors grew steadily last year to reach a high of 21.6% market share and No. 1 ranking in Q4’15 (IDC2); while Acer projectors ranked No. 2 with 30% market share in full year 2015 (PMA Research).
Furthermore, Acer smartphones, endorsed by popular local movie star Toni Gonzaga, have been growing quickly and shipped as nearly many units as its notebooks in the Philippines in 2015.
Acer’s strengths in the Philippines lie in its effective product-mix strategy, close collaboration with long-term channel partners, a dedicated and passionate team who deploy fresh and innovative marketing campaigns to grow the business year by year.
1. IDC Asia/Pacific Quarterly PC Tracker 2015Q4, February 2015
2. IDC Asia/Pacific Quarterly PC Monitor Tracker 2015Q4, February 2015