The Adventures of the Cyberkids to Conquer Bullying

Region : ItalyAward : Silver
Project Description and Social Impact
Acer Italy launched a project to fight back against cyberbullying. The goal of the project is to help children, parents, and teachers see the Internet and IT devices as important tools in life rather than avoiding and fearing them, and to enable children to use new technologies from an early age so that the Internet becomes a tool with which they can create new life opportunities. The project included two competitions. One was for teachers and students to make videos that show ways to beat cyberbullying, with the students using lively rap songs to convey their ideas. The second saw students and their families fill out surveys, and when finished, they could get discounts at Acer stores and go into the draw for prizes. The project is aimed at primary and secondary school students, with a total of more than 80,000 students, 5,000 teachers, 3,500 classes, and 80,000 families taking part. The results were also presented in Italian education program “Didacta,” receiving a considerable response in the media and greatly boosting awareness of the Acer brand among teachers and young people.